Rush’s passing the following year sent shock waves through the conservative and broadcasting communities. At its peak, The Rush Limbaugh Show aired on more than 650 radio stations nationwide, and his inimitable commentary and distinctive sense of humor garnered a devoted audience that celebrated with him when he received the Presidential Medal of Freedom in 2020. While traditional media groups that control the majority of the radio stations in the United States are busy shunning the very idea of radio, others apparently don’t see radio as the dead-end media that Entercom/Audacy, iHeart and Cumulus do.A collection of Rush Limbaugh’s greatest on-air moments, with special commentary and personal stories from his beloved widow, Kathryn Limbaugh, and brother, David Limbaugh.įor more than thirty years, millions of listeners tuned in to hear Rush Limbaugh’s voice. Will the headstart of Bongino give him a boost over the stable set of stations that Travis and Sexton are inheriting? If I were Bongino, I would make sure that these early shows are as good as they can be, and hope that the stations running the show actually promote it. They at least have a playbook to work from. On the conservative side, numerous hosts have found an audience, but are often just preaching to the choir with ultimately little impact in ratings.Ĭan either show do it? Time will tell. Few others on either side of the political aisle could duplicate his success indeed an entire network of liberal talk didn’t get it right when Air America died a deserved death with hosts who essentially just sounded angry. He knew how to grab attention, and how to keep it. Limbaugh made it seem easy, and much of that had to do with his early radio training as already mentioned. The Wall Street Journal says that the program is expected to “serve up similar right-wing fare, tackling news stories of the day, politics and current events, peppered with call-ins from listeners and humor.” The show will launch on July 21st nationwide and locally on KEIB (1150 AM), which is expected to maintain the 9 a.m. If he can make his show more than just politics and preaching to the choir, he might make a huge impact.Ĭoming to many of Limbaugh’s former stations - and distributed by Limbaugh’s former distributor Premiere - is a new team, Clay Travis and Buck Sexton. How he evolves will make or break his ultimate success, as the more entertaining he can make the show the greater the chance that his audience will consist of more than just aging conservatives. But he delivered his message in such a way that even those who disagreed could listen often he put liberal callers at the front of the line when it came to discussions.īongino has many of the same attributes when it comes to the basic thought process, but he’s doing a talk show. Yes, he spoke of politics and got his point across. Limbaugh’s appeal, especially in his younger years when he began to attract an audience back to the AM band, was his humor and fun. Instead, he was a top-40 DJ who didn’t play records. One thing that set Limbaugh apart from the crowd is that he wasn’t really a talk host. In many ways, his way of thinking is very Limbaigh-ish, and he is among a few who I thought might be a contender.īut he’s not perfect. Bongino has a bit of street cred, having been a contributor to Fox News and host of his own podcast - formerly carried by KABC as well - for years. to 12 noon on KABC (790 AM) and distributed by KABC’s owner, Cumulus. But without Limbaugh himself at the microphone, his former timeslot on stations throughout the country is not guaranteed to garner the ratings he once commanded.Īlready on the air is Dan Bongino, heard locally from 9 a.m. Keeping in mind that no one can really “replace” the popular host, there are two major attempts developing right now to grab the large, fiercely loyal audience that Limbaugh cultivated over his decades on the air. Who’s replacing Rush Limbaugh following his death from cancer earlier this year? It all depends on who you ask.
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